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  • Category Archives search engine optimization

  • Video SEO

    Posted on November 30, 2009 by admin Comment

    I read this article about a new study that shows that videos that are properly optimized can dramatically enhance search engine rankings of a site.  The study was done by Spotzer Media, an advertising agency that specializes in making high quality videos.  In the study, they found that businesses were 30 times more likely to receive customer attention if they distributed videos that were created and distributed using Video SEO.

    What exactly is Video SEO? According to Gordan Henry, President of Spotzer Media:

    Video SEO helps businesses get found on the Internet. It is a new technology in which a video first gets associated with relevant data and then the video plus data gets distributed across the Internet to be picked up by Google and other search engines.

    How does one do Video SEO?  The following video shows how to do it.

    SEOmoz Whiteboard Friday – Optimizing for Video Content from Scott Willoughby on Vimeo.

    This entry was posted in search engine optimization, Uncategorized, video and tagged , , . Bookmark the permalink.

  • Link Building

    Posted on November 16, 2009 by admin Comment

    So you’ve finally built a website, but how can you get more people to visit?  One way to do that is through link building, or getting people to link to your site via their own websites, blogs, word-of-mouth etc.  There are several ways to build links, but make sure you do it in the right way (white hat). Doing it the wrong way (black hat), could get you in trouble.  One could get banned from search engines if caught using black hat techniques.  Luckily, I’ve found this article that discusses the do’s and don’ts of link building.

    One good tip that I found in the article is that one should create content that lists things.  Like for example, “Top 10 Things to Do When You’re Bored.”  People like to link to such things.

    Another good tip is to trade articles or content with other respectable webmasters.  One can put each other’s links on each other’s pages.

    In terms of bad things to do to build links, almost every form of spam is frowned upon.  It is not good to spam people’s e-mails, websites, etc. with links to your site.  This type of behavior could get you banned.

    For more tips on how to build links, please visit here.

    Other resources:

    131 Legitimate Link Building Strategies

    Five Link Building Strategies That Work

    This entry was posted in findability, links, search engine optimization and tagged , , , , . Bookmark the permalink.

  • Flash and Findability

    Posted on November 9, 2009 by admin Comment

    There is a myth that Flash websites cannot be found through search engines such as Google and Yahoo.  That is not true.  There are several ways in which one can search engine optimize a flash-based website.  One way to embed flash content and still have it searchable is to use the swfobject model <object> instead of <embed> like so:

    <object type="application/x-shockwave-flash"
data="c.swf?path=[name of swf].swf"
width="400" height="300">
<param name="[name of swf]"
value="c.swf?path=[name of swf].swf" /></object>

    One can also add the swf inside of a <div> and add meta data to make it more searchable.  One can also use SWFObject, an easy-to-use and standards-friendly method to embed Flash content which utilizes one small JavaScript file.  Here are some additional resources:

    This entry was posted in findability, flash, search engine optimization, video and tagged , . Bookmark the permalink.


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