Google Analytics is a free online service/tool that collects detailed statistical data about the visitors to your website.  It tells you how many people visit your site, it tells you what browsers your visitors are using, it tells you which pages on your site that people visit most, and much more.  Knowing such statistical data will help you to build and maintain a site better suited for your visitors.  Above is a picture of the Dashboard of one my blogs that I’m tracking using Google Analytics. Below is a video showing a great tutorial on how to use Google Analytics.

Installation is very easy.  All you have to do is register with Google Analytics and then embed the provided code into your website template.  So what are you waiting for? Install it on your site today!