Michael Hilario's Findability Web Site » video http://www.michaelhilario.com/wordpress Mi-Hi Findability Services Thu, 17 Dec 2009 22:43:55 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Video SEO http://www.michaelhilario.com/wordpress/video-seo/ http://www.michaelhilario.com/wordpress/video-seo/#comments Tue, 01 Dec 2009 03:22:00 +0000 admin http://www.michaelhilario.com/wordpress/?p=123 I read this article about a new study that shows that videos that are properly optimized can dramatically enhance search engine rankings of a site.  The study was done by Spotzer Media, an advertising agency that specializes in making high quality videos.  In the study, they found that businesses were 30 times more likely to receive customer attention if they distributed videos that were created and distributed using Video SEO.

What exactly is Video SEO? According to Gordan Henry, President of Spotzer Media:

Video SEO helps businesses get found on the Internet. It is a new technology in which a video first gets associated with relevant data and then the video plus data gets distributed across the Internet to be picked up by Google and other search engines.

How does one do Video SEO?  The following video shows how to do it.

SEOmoz Whiteboard Friday – Optimizing for Video Content from Scott Willoughby on Vimeo.

]]> http://www.michaelhilario.com/wordpress/video-seo/feed/ 0 Flash and Findability http://www.michaelhilario.com/wordpress/flash-and-findability/ http://www.michaelhilario.com/wordpress/flash-and-findability/#comments Mon, 09 Nov 2009 17:15:03 +0000 admin http://www.michaelhilario.com/wordpress/?p=117 There is a myth that Flash websites cannot be found through search engines such as Google and Yahoo.  That is not true.  There are several ways in which one can search engine optimize a flash-based website.  One way to embed flash content and still have it searchable is to use the swfobject model <object> instead of <embed> like so:

<object type="application/x-shockwave-flash"
data="c.swf?path=[name of swf].swf"
width="400" height="300">
<param name="[name of swf]"
value="c.swf?path=[name of swf].swf" /></object>

One can also add the swf inside of a <div> and add meta data to make it more searchable.  One can also use SWFObject, an easy-to-use and standards-friendly method to embed Flash content which utilizes one small JavaScript file.  Here are some additional resources:

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